BBA in Hospital Management

Overview

BBA in Hospital Management is a comprehensive undergraduate program that provides students with a broad understanding of the healthcare industry and business management concepts. The program is designed to develop skilled healthcare professionals who can manage healthcare facilities efficiently and effectively. During the program, students learn about healthcare systems, healthcare laws, healthcare finance, healthcare marketing, healthcare policies, and medical terminology. They also acquire knowledge of management principles, accounting, economics, and business ethics. The program trains students in communication, leadership, decision-making, and problem-solving skills. After completing the program, graduates can work in a variety of healthcare settings, such as hospitals, clinics, nursing homes, rehabilitation centers, and healthcare consulting firms. They can work as healthcare administrators, healthcare managers, healthcare executives, healthcare analysts, healthcare coordinators, and healthcare supervisors. In hospitals and clinics, graduates can manage hospital operations, supervise staff, develop healthcare policies, and ensure quality patient care. They can also work in hospital marketing departments to promote healthcare services and attract patients. The demand for healthcare managers is increasing due to the growing need for healthcare services. The job outlook for healthcare managers is projected to grow at a faster rate than the average for all occupations. BBA in Hospital Management graduates have excellent career prospects, competitive salaries, and opportunities for advancement in their careers.
BBA in Hospital Management is a comprehensive undergraduate program that provides students with a broad understanding of the healthcare industry and business management concepts. The program is designed to develop skilled healthcare professionals who can manage healthcare facilities efficiently and effectively. During the program, students learn about healthcare systems, healthcare laws, healthcare finance, healthcare marketing, healthcare policies, and medical terminology. They also acquire knowledge of management principles, accounting, economics, and business ethics. The program trains students in communication, leadership, decision-making, and problem-solving skills. After completing the program, graduates can work in a variety of healthcare settings, such as hospitals, clinics, nursing homes, rehabilitation centers, and healthcare consulting firms. They can work as healthcare administrators, healthcare managers, healthcare executives, healthcare analysts, healthcare coordinators, and healthcare supervisors. In hospitals and clinics, graduates can manage hospital operations, supervise staff, develop healthcare policies, and ensure quality patient care. They can also work in hospital marketing departments to promote healthcare services and attract patients. The demand for healthcare managers is increasing due to the growing need for healthcare services. The job outlook for healthcare managers is projected to grow at a faster rate than the average for all occupations. BBA in Hospital Management graduates have excellent career prospects, competitive salaries, and opportunities for advancement in their careers.

Course Objective

  • Prepare students for administration, supervision and management of resources in health care industry and health care programs with skill and capacities in clinical support services, operations, systems, health communication, digital health, patient-care, customer relationship management, public relations & advocacy, and all aspects of business management and development.
  • Enable them to continuously improve the health care processes – Registration, Billing, Patient Admission, Discharge, Insurance, Floor management, Reporting, life support, ambulatory services, facility emergencies, international admissions, waste management, infection control, hygiene & safety, audit, quality accreditations, workflow management, hospital automation, medical records, pharmacy, inventory, healthcare supply chain, etc. with moral, legal, and ethical responsibilities towards quality health assurance.

Career Opportunity

BBA in Hospital Management opens up a range of career opportunities for graduates in the healthcare industry. Some of the most popular career paths for graduates of this program include:

  • Healthcare Administrator: Healthcare administrators are responsible for managing the overall operations of healthcare facilities, such as hospitals, clinics, and nursing homes. They oversee budgets, staff, and patient care to ensure that the facility runs smoothly.
  • Healthcare Manager: Healthcare managers are responsible for managing specific departments within a healthcare facility, such as finance, marketing, or human resources. They work closely with healthcare administrators to develop policies and procedures that ensure the quality of patient care.
  • Healthcare Executive: Healthcare executives are high-level managers who are responsible for developing and implementing organizational strategies. They oversee multiple departments and are responsible for ensuring that the healthcare facility runs efficiently.
  • Healthcare Coordinator: Healthcare coordinators work with patients and their families to coordinate care plans, schedule appointments, and ensure that patients receive appropriate healthcare services.
  • Healthcare Supervisor: Healthcare supervisors are responsible for overseeing the work of healthcare professionals, ensuring that procedures and policies are followed, and ensuring that quality standards are met.
  • Healthcare IT Manager: Healthcare IT managers oversee the development and implementation of technology systems in healthcare facilities. They work closely with healthcare administrators and staff to ensure that technology systems meet the needs of the facility and comply with industry regulations.
  • Healthcare Consultant: Healthcare consultants work with healthcare facilities to develop and implement strategies to improve their operations and patient care. They provide advice on issues such as financial management, regulatory compliance, and quality improvement. Healthcare consultants may work for consulting firms or may be self-employed.
  • Healthcare Financial Analyst: Healthcare financial analysts analyze financial data and provide recommendations to healthcare facilities on how to improve their financial performance. They monitor financial trends, analyze revenue and expense reports, and develop financial forecasts to help healthcare facilities make informed decisions.

Graduates of BBA in Hospital Management can work in various healthcare settings, including hospitals, clinics, nursing homes, rehabilitation centers, and healthcare consulting firms. The demand for healthcare managers and administrators is expected to grow in the coming years, providing ample opportunities for career advancement and competitive salaries.
In addition to the above-mentioned career opportunities, BBA in Hospital Management graduates can also pursue careers in healthcare marketing, healthcare research, and healthcare policy. They can also pursue advanced degrees such as a Master of Healthcare Administration (MHA) or a Master of Business Administration (MBA) with a healthcare concentration to further enhance their career prospects.

Course Structure

Core Curriculum

Healthcare Organization

Fundamentals of health and care, health care and allied health care services, typical healthcare organization, various roles and functions, typical healthcare management system, transactions, MIS, and decison support systems

Health Data Management

Fundamentals of database management system – DBMS/RDBMS, Data and Information support to all the stakeholders of Hospital, like – Patients, Doctors, Staff, Vendors, Insurance, Corporates, etc., Health system research – Discovering Patient Reported Outcomes Measurement (PROM) towards making the Hospital’s services patient centric rather provider centric.

Hospital Information System

various modalities for Patient Registration in HIS, maintain database of visitors/patients etc, Describe the importance of Electronic Health Records/Medical Records/Computerized patient record systems, control on key operational and financial benchmarks, base for scientific decision making.

Coordination with various departments

Fundamentals of – operations research, productivity, profitability, efficiency, effectiveness, qualitative and quantitative analysis, Major functions of Hospital Operations Management dept. – Reception, Registration, Admission, Transfer, Billing & Discharge.Medical, Housekeeping, Security, MRD, Lab, Radiology, Maintenance, Transport, Stores, IT, F&B

Managing operational issues

issues of OPD, IPD, Emergency, Day care, ICU & OT, Patient Education and Counselling, Managing Information Centre & Appointment scheduling, Managing TPA / Insurance help desk, Report despatch & delivery system, Documentation – Policies, Quality manuals, SOP & Reporting Issues, Documents management and Control, Licenses & Approvals required to set up & run Hospitals, Accreditations, Regulations, and compliances

Medical Record Science

Medical terminology, medical record – types of records to be maintained by hospital, essential components of various records, method of automation – collection, storage, processing, and retrieval

Patient Services and Satisfaction

Basics of human body system, visible symptoms of ill patients or patients who need immediate attention by medical team, special needs of vulnerable clients in the hospitals, diagnostics, Referrals, just-in-time patient care support, and other patient advisory services, Identify needs of the patients/carers to find resolution.Have adequate knowledge about internal process /promotions/tariffs/schemes/benefits which can be provided to patients.Use appropriate language and tone and listen carefully to the queries.

Infection Control & Prevention

Basics on different types of spillage and their control, bio waste management, air circulation, health risks, common infectious diseases, immunization, hygiene: methods of cleanliness, hand hygiene, infection control/exposure control/ PPE, prevention and treatment of needle stick injury, incident reporting, etc.

Approaches

Attitudes, behaviour, theories and models for positive change, Approaches – Informative, Educating, Persuasive, and Prompting, Influence and empowerment – individuals, population, and communities to make healtheir choices

Types

Verbal, Non-Verbal, and Written communication – enquiries, complaints, responses, sales, adjustment, collection, notifications, applications, Résumé, Memo, Agenda, Reports, advertisements, presentations, and for other professional needs across various mediums– print, electronic, and new media.

Behavioural Aspects

Buiding presence – body language and dress code, Listening and speaking skills, appropriate language and tone, resonance, empathy, respect to gender/culture/age/social difference/language etc., conflict management, general and specific work etiquettes, ethics and value, feedback, and reporting

Programme Type – UG

Duration – 3 years

Minimum Eligibility

10+2 passed from any board with English as a subject. Students from any stream can apply. Candidates appearing for Class XII final can also apply.

Degree Awarded By –